How Learning to Speak in Public Helped my Marketing
Toastmasters has been around since 1924. I’ve known about it most of my life. I wanted to join when I was younger but I was always too afraid to take that step. Recently, my wife talked about joining. I thought it a bit strange since she has no problem talking to a group. But she […]
Okay, I’m Ready to Market my Business. Now What?
I worked in sales for over two decades, usually doing the marketing myself or with other sales people. In the beginning, we were never consistent and we never measured our effectiveness. Our marketing was almost useless back then. The only saving grace we had was the Trade Show we attended each year. In the […]
Do I Really Need to do Marketing?
For most small businesses, and many medium-sized ones, marketing is just too expensive to do. It feels like a black hole that you throw money into. Many of these same businesses have tried their hand at marketing. Buying an ad in a local paper, or sending out coupons. Sometimes the company quits if the marketing […]