The Need for Pessimists
I always considered myself an optimist, and I never understood why someone would want to be a pessimist. Why would you want to make yourself unhappy? I remember working with a very likable older gentleman who was our company’s engineering advisor and a local university professor. By the way he spoke and acted, I assumed […]
Who Are You Marketing To?
Who Are You Marketing To? Before I was a copywriter, I worked in sales and marketing for a high-tech company that developed equipment for satellite systems. We had the standard product brochures that gave specifications and pointed out the benefits, but we also had information brochures that discussed the applications our products were used for. […]
Okay, I’m Ready to Market my Business. Now What?
I worked in sales for over two decades, usually doing the marketing myself or with other sales people. In the beginning, we were never consistent and we never measured our effectiveness. Our marketing was almost useless back then. The only saving grace we had was the Trade Show we attended each year. In the […]
Do I Really Need to do Marketing?
For most small businesses, and many medium-sized ones, marketing is just too expensive to do. It feels like a black hole that you throw money into. Many of these same businesses have tried their hand at marketing. Buying an ad in a local paper, or sending out coupons. Sometimes the company quits if the marketing […]
Can a Copywriter Ease Your Marketing Worries?
Those who own or run Small or Medium sized Enterprises (SMEs) are prone to shortages in time as well as money. It’s difficult for them to produce their own marketing, or find the budget to hire a full-time marketing manager. Is marketing an SME luxury? When a manager does find a way to do the […]