- Copywriting -

Web page sample

The goals of a web page depend on what kind of web page it is. It could be a landing page, home page, a services page, or more. Each has a specific goal, but all of them must give value to the reader, keeping them informed and interested while making it easy for them to navigate to where they need to go.

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Services

You’re looking to have someone build your website for you? Great. As you’ve probably already noticed, there are lots of companies that do that. How are you going to pick the right one? We can narrow that down for you by filling you in on our methodology.

A good website design includes more than pretty pictures and words about your company and its products. There are many functions including:

  • Providing good information to help customers and prospects
  • Presenting it in an interesting fashion for a target audience
  • Using SEO tactics to bring it front and center to people looking for your products
  • Breaking it up into separate pages that make it easy to navigate through (and not get overwhelmed)
  • Creating a shopping page that allows customers to easily purchase your products

Along with the functional side of your website, it also needs to be aesthetically pleasing. If we could, we would even add a nice scent to it.

Our first step includes finding out the goal(s) for your website and the priorities of its functions. Is content more important than aesthetics? Is selling more important than SEO? Is professionalism more important than being conversational? We take all of the functions into account, but knowing your priorities is very helpful in budgeting our time.

Once we establish that, your work is not done, unfortunately. We’ll begin designing the website and its content, but we check with you every step of the way to ensure your goals are being met. Sadly, we can’t do that part for you. The more work you put into it, the better your website.

We could do all of the work for you, and you’d get a nice new shiny, and functional website. But even with our incredible talent, your website wouldn’t be bringing in the amount of business that it could. The real horsepower from your website comes from your input. Don’t worry though, our real talent is in digging out the gold nuggets from your experienced and knowledgeable company team.

Once your website is up and running, there is still more to do. We can advise you on many ongoing marketing steps such as social media, blogs, and emails, or we can take care of them for you. But let’s not get ahead of ourselves. Let’s build that website first!

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